How does the business operate on a daily basis?
The manager or assistant manager opens and closes the store. The owner is at the business at least 3-4 days overseeing the general management of the business.
All staff know what is required from them and the employees working in the sales or buying division has monthly targets they have to meet before earning any commission.
The business is mainly a retail outlet with walk-in clients and repeat customers.
How are the clients attracted to the business?
The business is well known in the area, and situated at the entrance of a busy shopping centre.
The franchise group has a big footprint in the country and are leaders in the industry.
What Advertising/Marketing is carried out?
Most advertising is done by the franchisor. The owner also does sms-marketing and flyer drops on a regular basis.
What competition exists?
Theres small traders in the area that also service the market we could not identify them as actual competition for the business.
What are the seasonal trends?
November and December tends to be the busiest on the retail side and the beginning of the year the buying side seems to be more busy.