How does the business operate on a daily basis?
Clients come in to buy books. Others donate books or bring books in where they get credit to buy other books. Credit of 40% of the gross selling price of the books are given to a client where they can utilize their credit to buy other books. The shop keeps accurate records of all their clients.
How are the clients attracted to the business?
The shop has regular clients. For the last 12 months the shop had 7.752 clients who came in to buy books, which is an average of 21 clients per day.
What Advertising/Marketing is carried out?
The shop distribute pamphlets at robots.
Does the business have any contract work?
The shop has a regular client base which was built up over the years.
What competition exists?
This is the largest second hand book shop. Due to the growth and large number of books the owner opened a second book shop which he might also sell.
What are the seasonal trends?
School holidays are busier, especially the period November to January.