How does the business operate on a daily basis?
The beauty salon also has a hair salon operating on the same premises.
They have a receptionist that does all their bookings and appointments.
The beauty therapist has been with the business for more than 5 years and also acts as a manager in the business. They also employ a nail technician and she has been with the business for over 10 years.
How are the clients attracted to the business?
The business is well known in area and they have a big portion of loyal clients that been been coming to the business for years.
What Advertising/Marketing is carried out?
The business has a active social media presence and a website that they update regularly.
They also use email marketing campaigns on a ad-hoc bases.
What competition exists?
No direct competition in the area.
What are the seasonal trends?
The salon is usually the busiest in the summer months and a business is a bit slower in the winter.