How does the business operate on a daily basis?
Open shop, take orders telephonically/SA Florist orders/emailed orders. Get flowers form the depot and do qoutes for vendors. The great location has high footfall and many walkin customers.
How are the clients attracted to the business?
Special occassions always need flowers. Vendor with UFS and CUT and shop also has many corporate clients. Weddings is a huge market that the current owner has not ventured into - many requests have been received.
What Advertising/Marketing is carried out?
Radio and banners at intersection. This needs focus
Does the business have any contract work?
Yes . Is a vendor with CUT and UFS. Also has many corporate clients.
What competition exists?
Major chainstores also have bouquets that you can buy whilst doing groceries, but this trade is specialized and unique arrangements are made to order.
What are the seasonal trends?
Valentines Day, Mothers Day and Bosses day are extremely busy.
This shows an increase of almost double in cash sales for these months.