Fully describe the business's activities?
Cafe' style restaurant offering panache' with good fare, and well supported by those who enjoy fine food with rustic ambience set in garden surrounds. Seating indoors and outdoors for 65+ diners.
How long has the business been established?
Since 2013....5 Years.
How long has the owner had the business?
How does the business operate on a daily basis?
The Owner starts his day by collecting fresh supplies from the suppliers as soon as they open. This ensures that the quality of food is always fresh and finest. Supported by a well trained staff of proficient chefs and waitrons, the business has grown from strength to strength. The premises currently has seating for around 65 Diners.
How are the clients attracted to the business?
This is very much a word of mouth marketing type business, as it is the place to have a fine meal and be pampered by the staff at the same time. Very relaxing indoor and outdoor dining makes it a venue to escape noise and haste and be pampered. The ambience is one of the main marketing attractions, and the feedback on sites such as Trip Advisor have many many excellent reports to substantiate this. Some Face Book promotional activity takes place. The restaurant and setting is popular for functions such as anniversaries, special dinners, and club events etc.
What Advertising/Marketing is carried out?
Only limited Face Book activity.
Does the business have any contract work?
The business does do a lot of outside catering and functions out of normal trade periods.
What competition exists?
There are numerous Cafe's and Restaurants in the town, but none as unique with the offering and quality and surrounds that this one offers.
What are the seasonal trends?
The midsummer months show higher turnover, but this business is not as affected by seasonality as much as those at the coast or in holiday/tourist towns.
What percentage of the business is cash/credit?
60% Card to 40% Cash
How could the profitability of the business be improved?
The restaurant does not trade in the evening as is the Owners choice. They will however do so for special occasions, but not normal trade. There are facilities to establish an on site rustic conference/promotional venue which will be very popular in these surrounds and with this type of catering. This venue will be able to cater for up to 40 delegates. There is an increasing demand for prepared meals and outside catering.
Is Seller finance available and for what amount?
With the correct guarantees in place, certain terms and conditions may be a consideration by the Seller.
What is the total staff complement?
9 plus Owner
Give a breakdown of staff/ functions/ length of service?
6 Kitchen Staff 1 Barista / Barman 2 Front of House Owner oversees all aspects of management
Do any receive special perks or incentives?
Gratuities are shared among all of the staff, back and front of house.
Do any have management potential?
Yes, there are those who display development potential.
How involved is the Owner in running the business?
Fully involved on a daily basis.
When does the current lease end?
Building owned by Seller and will be sold to the Buyer of the tearoom subject to negotiation.
What are the trading hours?
8-00am to 5-00pm Daily Monday to Friday
Is a copy of the lease available?
Yes, subject to certain terms and agreements a lease will be negotiated.
Do you require a licence?
An on-site Liquor License is in place and will be handed over with the sale of the business subject to the required terms and conditions.
What are the main assets of the business?
The property on which the business is situated also forms part of the asset base. Kitchen and scullery equipment. Laundry Room. Furniture fittings and decorations. Utensils and linen etc.
What is their overall condition?
All assets are in very good working order. Kitchen equipment etc is serviced on an annual basis.
Which assets are on lease/HP and with whom?
Only the CCTV is on "lease to own" basis.
Will Seller settle or Buyer to take over?
Would suggest Buyer takes over the CCTV system.
Are copies of agreements available?
Yes, as and when required.
Are they presently insured?
Well known as the Best Cafe' in Town for food and ambience. This business receives regular accolades in the local press and media sites, and is well endorsed by Trip Advisor and Fine Dining sites. There is a "Shed" on the property which can easily be converted into a conference venue for 40 delegates and still retain its rustic feel. Quality of food is consistently of high standard and above that of most other dining places in the surrounds.
To maintain the level of appeal and solid customer base, the Owner needs to play an active role in the business with no compromise on standards set with regards the food or the hospitality.
There are opportunities to do regular outside catering and hold more functions. Also can increase trading hours into the evening if desired, as the demand is there. Conference facilities for up to 40 delegates in idealic conditions.
There are no obvious threats to the business if the standards are maintained as they currently are.
What is the reason for the sale?
The Managing Owner is reaching retirement age and has a holiday home in a nearby town that they would like to move to. They feel that the time is right to consider retirement and pursue other personal interests.
Why is this a good business?
This is an excellent business for an experienced restaurateur from a successful dining/catering background where fine fare and personal hosting is part of the norm. If the ambiance and the quality of food, service levels etc set by the current Owner are maintained, then this business will carry on being lucrative and offer substantial future growth and development opportunities. There are facilities on the property to establish a conference facility catering for up to 40 persons and maintain a rustic feel to it. The property on which the business is situated is prime real estate in a sought after part of the town, and yet still offers very rustic dining.
What is the price plus stock and the net profit?
The selling price of the business is R1,500,000 plus stock Stock on hand at any given time is in the region of R35,000 to R40,000. Average monthly profit is in the region of R40K+ after expenses deducted.
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