Brand name becoming well known
Long established with a prime position at a local very well known and popular market place
The product range is sought after and the quality is consistently good
An ideal business for those wishing to live in the Garden Route and still remain economically active
Genuine growth potential which has not been exploited as yet
Strong demand for souvenir type products
The main weakness of this business is that since it is solely a Saturday market based retail outlet, the weather plays a decisive factor and the business is seasonal
There are numerous opportunities for this business, the main one being to open up more availability of the product range, rather than just keep it market based.
There is an opportunity for a parallel range under a separate brand name, and use this region to sell through retail outlets.
More souvenir type products are sought after.
The current range of three main product descriptions could easily be further developed with range extensions many of which have been requested, such as children's sized clothing.
There are no obvious threats known of.