How does the business operate on a daily basis?
Juices are cold pressed overnight on the premises by night staff.
The manager opens and closes the business.
Walk-in Customers buy products and the online sales of cleanse juices are managed by the owners daughter.
Small volumes of products are being sold to other retailers.
How are the clients attracted to the business?
They have the reputation as one of Cape Townâs premium quality juice bars.
Word of mouth and a major focus on healthier living in all age groups, drives in clients.
A very strong on-line campaign and good social media creates awareness.
What Advertising/Marketing is carried out?
Social media (Facebook, Instagram, Twitter, LinkedIn)
Word of mouth
Positive reviews on social media and good industry reviews (Zomato, Eat Out, Cape Town magazine, Trip advisor)
The owner just started mailing campaigns to legal firms and film companies in the area
What competition exists?
There are a few other juice bars which are not as well established and do not provide the same quality of products.
What are the seasonal trends?
There are more tourists over the summer months.