How does the business operate on a daily basis?
The business operates on a daily basis by offering various services of hair care, treatments, cuts, blows dry, tinting, high lights, and any form of hair styling. The business operates from a modern hair studio in a busy mall .The staff is well skilled and qualified to provide professional hair care services to its clientele and enjoys repeat business from its client base. In addition the positive word of mouth referrals and its prime location continually benefit the business by bringing new feet through the doors .The business also supplies and sells retail hair care products.
What Advertising/Marketing is carried out?
The business is situated in a very busy mall and enjoys an abundance of foot traffic which provided the business with good visible exposure. The salon has good signage and shop front has visibility of the inner operations which lend itself to in house advertising of its services. The business from time to time advertise in the local media and on certain social media platforms .
What competition exists?
There are several such same service providers within the local geographical area in which the business is surrounds itself. This said there is uniqueness with each of them and they all have their client supportive base. The newcomers to the area search and seek out the salon which most meets their expectations. The business enjoys the support of an ongoing strong client base due to its long establishment and professional operators who meet the need of their market and clients.