How does the business operate on a daily basis?
It is a very simplistic business consisting of two elements namely screening tests to assess attentional problems, and Biolink attention training biofeedback sessions. Normally screening tests are done on appointment at the study center but in special circumstances mass assessments can be done at schools. For biofeedback (neurofeed- back) sessions, learners come to the study center and they do their session in allotted time-slots. The owner/manager needs to ensure that equipment is in good order and sessions are set upon arrival. It is necessary to be available to monitor and assist learners during their sessions. The agency receives referrals from the national website, schools and professionals such as psychologists and psychiatrists.
How are the clients attracted to the business?
This is arguably the market-leader in its business field. When potential clients become aware of it and it is within their financial reach, it is the de facto standard.
What Advertising/Marketing is carried out?
The services are marketed to the general public, learning centres (schools) and business-associated medical practitioners leading to clients. The licensor does national and other marketing whilst the agency does pamphlet distribution and electronic media advertising at schools, medical practices and other learning centres. The agency has its own website which is linked to the main website.
Does the business have any contract work?
Each learner has to sign up for a specific number of lessons which is paid for in advance. Advertising and marketing needs to be done continuously. To simplify this process, electronic advertising material is provided by head office. Excellent social and printed media advertising material is made available.
What competition exists?
There are support groups etc doing wonderful work in this discipline but this business is unique in the sense that the highly researched technology, approach and advanced systems places it in a league of its own.
What are the seasonal trends?
The business is aligned with educational calendars.