Fully describe the business's activities?
Potentially very profitable, easy-to-run home based licensed agency in the West Coast region of the Western Cape. Provides specialized assessment and facilitation for children with the need to improve their focused attention and children with intentional challenges such as ADHD and ADD. The services are marketed at the general public, learning centers (schools etc) and business-associated medical practitioners, leading to clients.
How long has the business been established?
Agency bought in 2015 as owner was to settle in Langebaan, but then relocated to Stellenbosch where she bought the Stellenbosch agency. No activities were launched at Langebaan agency to date. The Biolink franchise is 10 years old.
How does the business operate on a daily basis?
It is a very simplistic business consisting of two elements namely screening tests to assess attentional problems, and Biolink attention training biofeedback sessions. Normally screening tests are done on appointment at the study center but in special circumstances mass assessments can be done at schools. For biofeedback (neurofeed- back) sessions, learners come to the study center and they do their session in allotted time-slots. The owner/manager needs to ensure that equipment is in good order and sessions are set upon arrival. It is necessary to be available to monitor and assist learners during their sessions. The agency receives referrals from the national website, schools and professionals such as psychologists and psychiatrists.
How are the clients attracted to the business?
This is arguably the market-leader in its business field. When potential clients become aware of it and it is within their financial reach, it is the de facto standard.
What Advertising/Marketing is carried out?
The services are marketed to the general public, learning centres (schools) and business-associated medical practitioners leading to clients. The licensor does national and other marketing whilst the agency does pamphlet distribution and electronic media advertising at schools, medical practices and other learning centres. The agency has its own website which is linked to the main website.
Does the business have any contract work?
Each learner has to sign up for a specific number of lessons which is paid for in advance. Advertising and marketing needs to be done continuously. To simplify this process, electronic advertising material is provided by head office. Excellent social and printed media advertising material is made available.
What competition exists?
There are support groups etc doing wonderful work in this discipline but this business is unique in the sense that the highly researched technology, approach and advanced systems places it in a league of its own.
What are the seasonal trends?
The business is aligned with educational calendars.
Is the business VAT Registered?
The business is not VAT registered.
Are there up-to-date Management Accounts available?
The agency has not been in operation yet as ownerâs situation changed after it was bought (as explained above). Projected figures used in this mandate is based on the licensor guidelines .
What Balance Sheet and Income Statements are available?
Financial are as per the Franchisor
What percentage of the business is cash/credit?
This business should be a cash-based business
How could the profitability of the business be improved?
Marketing is key. As the provision of this kind of service is limited, the scope is wide. There are several schools, including private schools, in the area as well as possibilities to work in close relationship with professionals such as psychologists, pediatricians and child psychiatrists.
Is Seller finance available and for what amount?
The owner is prepared to negotiate with preference given to cash offers and / or depending on the buyer's profile.
What is the total staff complement?
The business can be run by one person be it the owner or a manager. It is advised that the owner maintains control of the financial and general administration, licensor engagement, marketing and associated liaison.
Give a breakdown of staff/ functions/ length of service?
Any qualification related to working with children would be a recommendation: i.e. teacher, speech therapist, occupational therapist, psychologist, child kinesthetic therapist etc. A passion to work with, and assist, children, is imperative.
How involved is the Owner in running the business?
If done effectively, a 5-day workweek with standard office hours is sufficient to run the business. Screening tests could be done in the mornings and facilitation mostly takes place in the afternoons from 14:00 â 17:00. Some agencies have arrangements with schools to provide services during school hours, sometimes even on the school premises. Own-schedule marketing is primarily done during the mornings.
When does the current lease end?
There is no lease. Business can be run from the ownerâs home, or small business premises.
What are the trading hours?
Availability 8:00 â 17:00 Monday to Friday. Tests and marketing in the mornings and facilitation sessions in afternoons.
What is the square meters of the business?
Approx 18 sqm (size of a single garage) would suffice. The business consists of 3 x standard sized workstations.
Do you require a licence?
The licensing is included and supplied by head office as part of owning the agency.
What lease deposit and/or other surety is required?
An agreed deposit and agency "joining fees" which consists of training, marketing material, etc.
What are the main assets of the business?
Computers and specialized software systems.
Are any items not included in the sale?
The buyer will have to acquire desks, chairs and related items as per normal work station requirements. Training and marketing materials are not included in the sale as this would be provided and paid for directly to Biolink head office.
What is their overall condition?
All the computers with the software are in good condition and only routine maintenance may be required
How have they been valued ?
Owner and licensor valuation
Biolink is an established brand and the agency has excellent backing of head office. Marketing is done on a nation-wide basis and the business was e.g. recently featured on national TV (Ontbytsake). Accolades received by members of the Biolink group result in publicity on local, regional and national levels, and such publicity benefits all Biolink agents. The business is run on sound business principles with extensive day to day support structures, including a business coach which is contracted to assist agents with the running of their agencies.
Medical treatment is still seen by many as the only remedy for attention deficits, even though neuro-feedback is rapidly coming into its own based on scientific research and proven results.
It is a new business in a community where relevant competition is lacking. The assessment tool used in the Biolink system is unique, scientific and South African developed and standardized â a commodity that was not previously available in South Africa. Both assessment and therapy can be considered very affordable to the broad community. There is an increased awareness of the occurrence of attention deficit disorders in children and adults which leads to the increased need for therapy. This business is a market leader in the field and benefits from this development and increased awareness as far as potential growth is concerned.
There are individuals or groupings (including some who might not be knowledgeable about the topic) that oppose neuro-feedback as a proven method of therapy for assisting children with attention deficits. They could potentially pose a threat as gate-keepers.
What is the reason for the sale?
Ownerâs situation has changed and is not residing in the area.
Why is this a good business?
ADD/ADHD as disorders have become more visible over the past decade, as over stimulation with technology and related distractors have made it increasingly difficult for children to focus in normal school situations and beyond. Furthermore, the focus on âgreenâ and ânaturalâ remedies creates a huge market for people looking for non-chemical treatments. Even though this therapy is not anti-medication orientated, some people are. The agency has the potential to grow as there are very limited similar or related facilities in the area. The West Coast region is undergoing rapid expansion and economic growth, with the major center being Langebaan, Saldanha and Vredenburg. This provides a unique opportunity to establish the business as the number 1 go-to for children with attention challenges and those wanting to improve their focused attention for social, academic or sport related reasons.
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