How does the business operate on a daily basis?
The business is owner run; there are key staff members in place to assist with the management of the shop. Finances, orders & stock get controlled by the owners.
How are the clients attracted to the business?
Business is situated in a very well exposed position in a busy upmarket shopping centre. Store is very well designed catches the eye easily, lots of foot traffic. Been established in this prime spot since 2007 and has never been relocated.
What Advertising/Marketing is carried out?
Centre management along with the business hold promotions, Social media. Business has built up a strong clientâs base over the years.
Does the business have any contract work?
What competition exists?
There are other book store in the centre however does not have the personal interaction and feeling of this store. This store offers a welcome, personal & friendly vibe.
What are the seasonal trends?
Easter & Christmas holidays business peaks at the highest, Busy during school holidays. The turnover is constant throughout the rest of the year.