How long has the business been established?
How long has the owner had the business?
How does the business operate on a daily basis?
The main products are listed on takealot.com which is the main route to market currently.
How are the clients attracted to the business?
The products are aimed at a specific market who source predominately via Takealot.com
What Advertising/Marketing is carried out?
Product promotional activity through the on-line distribution network.
What competition exists?
There are various similar type products on the market, but this range has its own specific brand following.
An overview of the current situation
This is not an outright business purchase as a legal entity but a BRAND of products. The ideal Buyer is an investor who is able to handle the General Management of the particular product range, such as above the line and other marketing (Social Media), product distribution and route to market etc. Added to that, the Investor should be able to offer responsibility for product range growth and profitability. The commitment to the Seller on this particular product range will be a royalty fee and the Seller is prepared to act as a consultant for the product range, and any other product development requirements. The Seller is a biochemist who wishes to play the IT support role, product research and product development, online apps etc. He wishes to make sure that a suitable "Partner" in the business is able to take the product range to new heights. It has been agreed that once Aldes have done the initial qualification of a potential Buyer then the Seller will hold discussion with the interested party. In order to do this, an up to date Non Disclosure Document will be required, with financial wherewithal being indicated.
Are there up-to-date Management Accounts available?
PLEASE NOTE: Since the product range forms part of a greater legal entity, the financials indicated are a sample as supplied by the Seller and need to be verified.
How could the profitability of the business be improved?
The product rage profitability needs to be improved by increased marketing and sales distribution.
Is Seller finance available and for what amount?
Subject to discussion and negotiation with Seller
What is the current financial situation
Unfortunately, Aldes do not have up to date financials for the product range on offer, and have asked the Seller to supply financial information as soon as possible. The information recorded on this brief is a guide only and from outdated financial information. Interested parties will be required to complete the Due Diligence to assure themselves of viability prior to any acquisition taking place.
What is the square meters of the business?
Product is produced by a 3rd party manufacturer currently.
What are the main assets of the business?
20+ Product sku's already registered and produced. Product intellect inclusive of formulations for all sku's, Trade Marks and Copy Rights. Promotional materials including a ready to flight radio ad. Historic sales reports and previous routes to market. By agreement, R250,000 at cost price, of saleable stock will be included in the price so that the Buyer can start trading with immediate effect upon product transfer.
Are any items not included in the sale?
The Owner wishes to retain royalties on product sales and act in a consultancy position.
Scientifically developed product range with strong endorsement from regular users. Cost effective route to market. Range of formulations which are still to be added to the basket as per a product development strategy. All formulations of this range are at most 25% of RDA so products are listed as Food Products and do not require registration Seller will remain involved as required, and offer expertise if and when required.
Requires an Entrepreneur with knowledge and drive to take the brand and product range forward.
There are numerous opportunities since the Buyer will remain affiliated with the Seller who is a Biochemist and CEO of a manufacturing and marketing group that holds a number of other health related products, and new formulations and concepts within the nutrition environment.
There are no obvious threats to the opportunities of developing these products.
What is the reason for the sale?
The Owner focus's on product research and development within the pharmaceutical sector. He wishes to sell the Brand and to assist with further product development. His forte' and qualification as a Biochemist is to develop products rather than take them to market, which he has however done very successfully. But, as brands grow he is finding it difficult to manage the various products himself. The Seller has decided to place this product range on the market, and assures that he is prepared to remain involved with the Buyer so as to assist with the product brand development and sales as necessary.
Why is this a good business?
The products are scientifically manufactured and proven, with support evidence. There are already approved and long serving product manufactures in place. The formulations, trade marks, marketing materials etc and a current cost effective route to market is already in place. The business will suit an entrepreneurial person with brand management / sales experience and a marketing acumen. Somebody who enjoys the market place and will run with the range and enjoy the financial rewards, and somebody looking to invest for a challenge in return.
What is the price plus stock and the net profit?
The Seller is asking for R2 Mill for an existing range of health nutritional products. Stock on hand will be made known to an interested party.
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