How does the business operate on a daily basis?
The main products are listed on takealot.com which is the main route to market currently.
How are the clients attracted to the business?
The products are aimed at a specific market who source predominately via Takealot.com
What Advertising/Marketing is carried out?
Product promotional activity through the on-line distribution network.
What competition exists?
There are various similar type products on the market, but this range has its own specific brand following.
An overview of the current situation
This is not an outright business purchase as a legal entity but a BRAND of products.
The ideal Buyer is an investor who is able to handle the General Management of the particular product range, such as above the line and other marketing (Social Media), product distribution and route to market etc.
Added to that, the Investor should be able to offer responsibility for product range growth and profitability.
The commitment to the Seller on this particular product range will be a royalty fee and the Seller is prepared to act as a consultant for the product range, and any other product development requirements.
The Seller is a biochemist who wishes to play the IT support role, product research and product development, online apps etc.
He wishes to make sure that a suitable "Partner" in the business is able to take the product range to new heights.
It has been agreed that once Aldes have done the initial qualification of a potential Buyer then the Seller will hold discussion with the interested party.
In order to do this, an up to date Non Disclosure Document will be required, with financial wherewithal being indicated.