How does the business operate on a daily basis?
Staff in place that currently opens and closes the business, Owner manages the finances, manages stock & places orders.
How are the clients attracted to the business?
A strong following on social media, situated on busy entrance of upmarket mall, shop front well designed and displayed, situated in a coastal town, demand for beachwear
What Advertising/Marketing is carried out?
In store product promotions, discounts on selected items & following on social media.
Does the business have any contract work?
What competition exists?
There are no other surf clothing outlets in the shopping center.
What are the seasonal trends?
December is the busiest month, school holidays specifically Easter is busy. Business is constant throughout the rest of the year.