Fully describe the business's activities?
The sale of Ice Cream, milk shakes and cold drinks.
How long has the business been established?
The business was started in 1998
How long has the owner had the business?
The current owner bought the business in 2017.
How does the business operate on a daily basis?
There are 2 branches in the centre. One large and the other small operated by a staff member and supervised by a Manager.
How are the clients attracted to the business?
The business is situated in a high traffic area. The centre sees between 2500 - 4000 people a day during the week and 6000 - 8000 over the weekend. Weekend festivals also attract clients to the centre.
What Advertising/Marketing is carried out?
Advertising is carried out by the centre.
What competition exists?
Their is no competition in he centre whatsoever.
What are the seasonal trends?
Ice Cream Sales are better in Summer than in winter. The owner has not traded through a winter so cannot confirm figures.
Is the business VAT Registered?
Are there up-to-date Management Accounts available?
The Seller will supply management accounts to interested and approved buyers. The stated figures are based on last 3 months trading and an estimate thereafter of likely revenue.
What percentage of the business is cash/credit?
Currently this is a 100% cash business.
How could the profitability of the business be improved?
Utilise a card machine, milkshake promotions and advertising.
Is Seller finance available and for what amount?
No Seller finance is available.
What is the payback period?
See Mandated details
What is the ROI?
See Mandated details
What is the total staff complement?
There is 1 staff member at each branch and 1 supervisor.
Give a breakdown of staff/ functions/ length of service?
Satff are responsible for the entire operation including cleaning, stocktaking, client services and sales.
Do any receive special perks or incentives?
Are they on contract?
The staff do not have a fixed contract.
Do any have management potential?
Yes the supervisor.
How involved is the Owner in running the business?
The owner is only involved in finances, payment of salries and lease. He has very liimited involvement.
When does the current lease end?
The lease ends in August 2018.
What is the annual escalation %?
Will be determined by the new lease.
What are the trading hours?
9.00am - 17.00pm 7 days a week.
What is the square meters of the business?
The one store is 9sm and the other 21 sm.
Who is the Owner/Landlord?
To be advised.
Is a copy of the lease available?
Yes a copy will be supplied to approved buyers.
Do you require a licence?
No license is required to operate.
What lease deposit and/or other surety is required?
Private parking available at R300pm and a levy of R600pm to cover Water and lights. One months deposit as security.
What are the main assets of the business?
Stock includes Ice Cream and Beverages and main assets are 3 x Spaceman Machines, Ice Crean Machine, 5 double door beverage Machines and Tills, Mikshake machines.
Are any items not included in the sale?
What is their overall condition?
The condition of the equipment is good
Do any require repairing?
No assets require repairing.
How have they been valued ?
Owners Market Valuation.
Which assets are on lease/HP and with whom?
All assets are fully paid up.
Monopoly on ice Creams in the Centre. Cash Business.
Increase turnover with Scoop Ice Creams, Card Machine and further Advertising/Awareness in Centre.
What is the reason for the sale?
The Owner has a second business and he feels he is unable to manage and monitor both successfully.
Why is this a good business?
Good secure location at Low Cost. Busy on Weekends. No advertising requires and done by centre. Monopoly on Ice Creams.
What is the price plus stock and the net profit?
See Mandated details.
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