Fully describe the business's activities?
This deli is well known for their fine food, especially for Quiche, Chocolate "Mud Pies", Melktert, and for fine coffee. Other signature dishes are apple pies, pork belly and they also prepare vegan meals. If you view Trip Advisor you will see that the endorsements are regular and good, and the deli is very well known within this tourist town of the Garden Route. The deli has just won the 2017 Outeniqua Culinary Award. The business can include a very lucrative coffee stall at the weekly local market and certain other events for an extra purchase price.
How long has the business been established?
The business has been established for many years, and the current Owners have been there for 3 years.
How long has the owner had the business?
How does the business operate on a daily basis?
The Owners run the business in its entirety with the help of one general assistant.
How are the clients attracted to the business?
Apart from Face Book marketing they are known by all the locals, who support them well, and also excellent endorsements on Trip Advisor. It is well known for a quick meal by people traveling the N2 highway, and takeaways are a large potion of the business. This Deli has won the Outeniqua Culinary Award 2017. Trip Advisor records numerous accolades for this Deli. Coffee stall at market very lucrative.
What Advertising/Marketing is carried out?
What competition exists?
There are many eating places in town each with its own style. The coffee stall at the market is a separate income stream on its own and is very lucrative especially over holiday periods.
What are the seasonal trends?
Very high holiday and summer trade, with few quiet months in winter.
Is the business VAT Registered?
Are there up-to-date Management Accounts available?
What percentage of the business is cash/credit?
50/50 Market is cash only.
How could the profitability of the business be improved?
The Sellers are not able to open on Saturdays because of other interests that take precedent. A new Owner could trade incremental hours would most definitely benefit considerably. There are other products and opportunities that can be introduced by a new Owner with culinary skills. There is a lot more potential relating to the coffee business with regular requests for roasted and ground prepack coffee.
Who is the bookkeeper/Accountant?
What is the total staff complement?
2 Owners plus one general assistant Saturday morning market makes use of casuals.
How involved is the Owner in running the business?
On a daily basis.
When does the current lease end?
Year by year renewal.
What is the annual escalation %?
What are the trading hours?
08-30 to 4-00 pm Monday to Fridays.
What is the square meters of the business?
Approximately 50 sq m.
Do you require a licence?
No, just a health certificate.
What are the main assets of the business?
Deli: Gas oven and kitchen equipment, tables, chairs, fridges etc Coffee Stall: Trailer and all related required equipment such as roaster, gazebo, generators etc.
Are any items not included in the sale?
Owner will discuss with Buyer.
What is their overall condition?
Some of the assets are in very good condition, but there are a few that are becoming dated within the deli. The assets of the coffee business are all in very good working condition.
Do any require repairing?
Yes, pie warmer
How have they been valued ?
Owners second hand value
Are they presently insured?
Long established. Won the Outeniqua Culinary Award. Very good quality food....refer Trip Advisor. Good Location. Known for take away meals by locals and travelers on the N2 highway.
Area is affected by seasonality.
Deli: Currently closed on weekends....by trading on a Saturday the profitability will increase. Menu offering, although very well supported, new products can be added. The Coffee stall offers opportunity to add incremental related products.
There are no obvious threats known of.
What is the reason for the sale?
The Owners have been given an opportunity to emigrate which they would like to accept.
Why is this a good business?
This is a good business for those who would like to slow down but still work hard and enjoy the quality of life offered in the Garden Route. The business is well supported because of their fine quality of food, and their pleasant attitude and friendliness with the clientele. The business enjoys excellent Trip Advisor endorsements and has just won the Outeniqua Culinary Award. The Deli will be sold along with the coffee stall at the local market if so desired by the Buyer. Alternately the coffee stall will be sold off once the deli has been sold.
What is the price plus stock and the net profit?
The asking price is R430,000 and the average monthly profit before Owners Drawings is R24,000 working a 5 day week. Stock is in the region of R15,000. The coffee stall will cost in the region of R420,000 for the assets and sundries and offers a very good weekly return with very low expenses.
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