How does the business operate on a daily basis?
Office opens at 07:30 am to 20:00 pm with reduced hours on the weekend. Supply of vehicles to walk in clients and book cars via email for those visiting the website.
How are the clients attracted to the business?
Word of mouth and loyal client base. Very well established in the market with many return clients. The business has an extensive network of hotels, tour operators, guest houses, backpackers and extensive internet activity generating leads.
What Advertising/Marketing is carried out?
Website as well as visiting Guest Houses, B&B's and Backpackers. Growing market of local clients
Does the business have any contract work?
No, the business does not have any contract work.
What competition exists?
The company is one of the major independent car hire companies in SA with a growing share of commission based income. Having been around for 20 years it competes with the big brands through pricing, high personal service level and flexibility. Very profitable in its niche market.
What are the seasonal trends?
Busy from July - April. Prepayments from overseas to secure bookings help with cash flow during the winter months.