How does the business operate on a daily basis?
Open at eight in the morning, do stocktaking of fast moving stock and place orders if necessary.
A delivery route for deliveries is confirmed with driver and remaining staff merchandise deliveries, assist customers and do general cleaning.
How are the clients attracted to the business?
Clients are attracted by visible signage and branding, branded clothing for staff, branded delivery truck.
The Franchise provides monthly specials by means of brochures, pamphlets and flyers.
Word of mouth advertising also visible as owner and staff know their products and freely advise customers on products.
What Advertising/Marketing is carried out?
Web site, flyers and brochures from the Franchise. Branded clothing, vehicles and friendly service from staff members.
Does the business have any contract work?
No contract work but preferred supplier to many nearby businesses and the public. This is the only Hardware Store in the area and its massive growth is mainly because of the Coega Harbor development.
What competition exists?
No competition in immediate area. The known competitors are all in excess of 11 km away.
What are the seasonal trends?
Small spike in Summer months of October to January but generally constant sales throughout the year.