How does the business operate on a daily basis?
The business is staff run with owner oversight but the owner is heavily involved with Gas installations and can therefore not give his full attention to the business
How are the clients attracted to the business?
A variety of means such as aggressive website, Facebook, Whatsapp and LinkedIn advertising is done
A very loyal customer base has been built up over the preceding 3.5 years and which leads to a great word of mouth client growth
Their have also been informal agreements discussed to use the shop as a preferred gas supplier in 2 security complexes of over 300 units each.
What Advertising/Marketing is carried out?
There are some other clever advertising techiques used which be discussed with serious prospective buyers, this is other than the Website, Whatsapp, LinkedInn advertising.
Does the business have any contract work?
What competition exists?
The competition in the area is from small, illegal rogue gas dealers, as well as the Makro and Builders. The repeat business lies in personalized service excellence and convenience.
What are the seasonal trends?
The business is seasonal - during summer months more braai's are sold, installed and serviced, while in winter the shop runs into overtime on a daily basis to keep up with supplying the demand for gas. Servicing little roll-about heaters has proven to provide an easy additional income. Any cold snaps in the weather or power cuts see a sharp spike in gas sales. Supplying gas to domestic households for cooking and water heating purposes, provide a more even (and loyal) spread of sales during the year than supplying gas to businesses.
Gas sales currently fluctuate between 5 and 18 tons per month.