How does the business operate on a daily basis?
Being part of a national franchise the menu is fixed. Menu items are prepared on site by grillers or softserve personnel and served by waiters. The business has three separate seating areas: a smoking area of 23msq. metres, a children's play area of 70 sq. metres, a balustrade of 12 sq. metres and the remaning 90 sq. metres is seating for non smoking customers.
How are the clients attracted to the business?
The business is located in a high traffic area in a busy mall. The mall itself is located in a thriving new business node in a major town on the KZN South Coast. In addition, the franchise advertises extensively in local and national media.
What Advertising/Marketing is carried out?
National and local media campaigns are conducted for which the franchisee is charged a 7% royalty and a 5% marketing fee, based on sales revenue.
Does the business have any contract work?
What competition exists?
There are a number of eating options available in the mall. However, the business is uniquely positioned to attract a broad audience through its media message, menu options and the look and feel of its decor.
What are the seasonal trends?
Seasonal peaks are periods coinciding with the Easter and Christmas holidays