How does the business operate on a daily basis?
The business has its own manufacturing facility that is equipped with specialised steel fabrication machinery and is run by a team of highly skilled and competent staff. An Estimation Department was created to focus on the substantial ductwork enquiries well as a Subcontracting Department to manage a network of approximately 50 subcontracted installers.
How are the clients attracted to the business?
The business has a well established client base spread throughout the various regions of South Africa as well as the neighbouring African Countries.The business attracts repeat clients due to its quality product standards and excellent service delivery.
What Advertising/Marketing is carried out?
The business focuses on marketing initiatives such as monthly e-mail marketing campaigns, occasional trade magazine advertising, cold calling and weekly client visits.
Does the business have any contract work?
no, however 90% of the work is generated through repeat business.
What competition exists?
Competition does exist however the company prides itself on offering high quality turnkey solutions whilst maintaining the highest level of professionalism which provides a competitive advantage over its competitors.
What are the seasonal trends?
March â November are peak periods whilst Dec-Feb are slow months due to builders shut down and the restart to the year. .