How does the business operate on a daily basis?
The Salon has regular patrons to the business . Visitors to the center from different places frequent the salon without appointments. Some clients book an appointment , some visit when they have time or passing by . The salon has service club clientele that enjoy a new look each morning before work.
How are the clients attracted to the business?
The salon is superior in respect of professionalism and unique products. Product prices is substantially negotiable as the salon has its own range of professional salon products. The price is affordable , friendly & professional service.
What Advertising/Marketing is carried out?
Social Media is the driver in our new age business world.
Facebook local -the current client database of approximately 4000 clients.
Facebook marketing on its national database advertising the salons various product ranges & boasting the Salon as one of the TOP 20 countrywide .
Among the direct marketing adverts via sms , the automatic app booking interface, as well as the paid Facebook option
What competition exists?
Salons in the local area. Each Salon has its own unique brand and mostly clients visit their favorite hairdresser .
Competition is good for business and keeps the service standards high .
What are the seasonal trends?
There is a distinct trend in what people need in summer versus winter.
School holidays , Festivities , Weddings & Matric farewells have a positive impact on the business.