How does the business operate on a daily basis?
The business operates on a daily basis by offering the services of vehicle cleaning and valets to all makes of vehicles. The day begins by the manager arriving and opening the business at 7:00 . The staff arrives at 7:30 . Upon opening immediately vehicles begin queuing and are received into the wash bays in the order of urgency of completion and delivery or collection for the clients. The staff unpack the equipment which is utilized in the daily tasks of cleaning the vehicles, these are kept in the office overnight for safekeeping. There are 2 staff allocated to each wash bay to wash down the vehicles firstly with a light spay from the pressure washer to get the loose just off which may scratch the vehicles before they are washed with soapy water . There after they are washed and the soap is rinsed off with the pressure washer they then begin the next stage where they are taken to the drying bay where they are dried off and the interiors are vacuumed , additional attention is given to the wheels and rims. The balance of the staff is split into teams, 2 staff on each vehicle to begin the next steps which is to dry and vacuum and polish if requested . The business also offers a valet cleaning service where by the seats and carpets of the vehicles are shampoo ed and then dried with a heater, the engine is also steamed cleaned as part of this package. The car wash is situated at a busy mall and the early morning clients are usually workers from within the mall or the surrounding businesses who are the first to bring their vehicles to be washed . The local surrounding car dealers continuously make use of the businesses services and will phone into the business to have the business driver come and collect vehicles and take them to be washed and then returned to the dealerships once completed . These vehicles are more than often urgent and need immediate attention. The manager is also responsible for the daily involvement of services provided to the motor dealers, the presentation of their monthly statement and collections of trade debts in addition to the daily cash ups , banking, ordering and paying of cleaning materials that are required for the business's operations .The business is continuously busy and makes use of casual when there is a work overload .These casuals are paid in cash .The staff are paid by eft at month end and from time to time may make loans against their salaries of which is another of the managers responsibilities to control.
How are the clients attracted to the business?
The clients are attracted to the business due to its accessible location which is situated at the entrance of a centralized and well supported mall and has within the surrounding area at least fifteen motor dealerships of which several continuously make use of the businesses services. The powerful word of mouth advertising of the businesses excellent service and care in dealing with clientâs vehicles has proven to be instrumental in adding new clients regularly to the business. The business also offers competitive pricing for its services which attract regular car washers .The business has also over the years become well known for its attention to detail when undertaking valets on the vehicles and continuous enjoys added support for this service.
What Advertising/Marketing is carried out?
There is no advertising or marketing carried out by the business currently.
Does the business have any contract work?
No, the business has no contract work but continuously enjoys the benefit of loyal support from the local surrounding new and used vehicles suppliers, motor dealerships and mall shoppers .
What competition exists?
There are 2 other car washers in the immediate vicinity, one substantially bigger and other is a much smaller competitors , none of which affect the businesses trading or are a threat to the businesses client base. They all enjoy an abundance of work.
What are the seasonal trends?
The business tends to experience a decline in trade when there is above average rainfall in the area. The months of January and February have over the years proven to be quieter; July and August are exceptionally busy months. The other months are consistently busy.