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  • Mandate: 31999
  • Added: 04 Jul 2019
  • AFS
  • 323

Specialist Promotion and Event Agency

SA Countrywide, Cape Town
Mandate 31999
Added 04 Jul 2019
R 7,495,000* ZAR
Stock: R 25,000
Assets: R 1,673,975
R 227,559 ZAR
Pieter De Beer
Aldes Atlantic
Western Cape, Cape Town
Western Cape, Cape Town

Brand Ambassadors and event planning

Specialist Promotion and Event Agency
R 7,495,000* ZAR
Stock: R25,000
Assets: R1,673,975
R 227,559 ZAR

Brand Ambassadors and event planning

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Fully describe the business's activities?
National Below the Line (BTL) promotions and events agency

How long has the business been established?
16 years. Started in 2003

How long has the owner had the business?
16 years

How does the business operate on a daily basis?
Owner overseeing workflow requirements and coordination Other Regions have been sold of - still receiving enquiries on behalf of the company - outsourcing to partners in the specific area

How are the clients attracted to the business?
One of the few Promotion agencies around that offer complete promotion and events solutions with a true National ability. Have been in the industry they have developed a great reputation and even better relationships. With added fully equipped online promotion solution program.

What Advertising/Marketing is carried out?
Constant advertising on all of the Social Media Platforms. Radio Ad’s . Sponsor Golf Days and Various events where branding is key, CRM client management and e mailers at least twice a month.

Does the business have any contract work?
Yes extensive with key account stake holders

What competition exists?
Regional competitors exist but very few with a national ability that can deliver multiple launches of brand across the country at the same time, hence why company has very key markets with national brands and blue chip clients.

What are the seasonal trends?
Sept – Dec peak Mid Jan – Mid May peak Mid May – Mid Aug are breakeven months (Winter) But this varies

Is the business VAT Registered?

What VAT documentation is on file?
All available on request

Are there up-to-date Management Accounts available?
Yes all periods

What Balance Sheet and Income Statements are available?

What percentage of the business is cash/credit?
Pre payments and facilities offered to certain qualified clients

What is the age analysis of the debtors book?
Current Debtors are updated daily and available at current 30/60/90 & 120 day where applicable

How could the profitability of the business be improved?
Should law change that ATL marketing on Alcohol is banned as per the Tobacco industry business would triple. Reduce permanent staffing total Move to smaller premises with lower Rentals Increase Clientele base

What is the total staff complement?
10 permanent staff and fluctuating contract staff on demand

Give a breakdown of staff/ functions/ length of service?
Complete list available on request

Do any receive special perks or incentives?
Cell phone and petrol allowances in course of business activities

Do any have management potential?

How involved is the Owner in running the business?

When does the current lease end?
The owner just bought a premises. This can be bought at an additional R 3,7mil

Is there an option of renewal & what period?
Yes- to be negotiated with seller

What are the trading hours?
09h00 - 16h00 and Flexi Hours contact dependent

Is a copy of the lease available?
Yes- to be negotiated with seller

What lease deposit and/or other surety is required?
Yes- to be negotiated with seller

What are the main assets of the business?
Exhibition Equipment Vehicles

Are any items not included in the sale?
Owners Private Vehicle

What is their overall condition?
Very Good

Do any require repairing?

How have they been valued ?
Book Value to Balance Sheet

Specialist BTL (Below the Line) marketing, activation and events agency, with National footprint and "blue chip" clientele base. Market leader in delivering a complete campaign solution with tablet run promotional mechanics for brand activation's.

BTL Marketing is considered more expense than direct advertising methods

Tobacco industry when regulations change

Cut backs on marketing spend form clientele base

What is the reason for the sale?
Owner is considering emigrating

Why is this a good business?
Highly integrated business with strong management and IT protocols in place. Long term contracts with household name brands as a preferred supplier for campaigns with high end results reporting on outcomes.

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Aldes Atlantic

5 members
18 active mandates
Western Cape , Cape Town
13 Imperial Bank Terraces Tyger Waterfont
Cape Town

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