Fully describe the business's activities?
A digital marketing agency specialising in e-commerce, web design, social media management, e-newsletters and PPC advertising. Servicing clients throughout South Africa, especially in the Western Cape area. The business runs with an extremely low operating cost. The business was started in 2008, employing its first employee four years later and growing to a staff of 4. Throughout the years this business has formed long-lasting relationships with various government organisations which have resulted in an extremely good reputation in the industry. The business currently has an office in George and a representative in Cape Town. The owner makes monthly trips to Cape Town to touch base with the clients there.
How long has the business been established?
How long has the owner had the business?
How does the business operate on a daily basis?
The business has an office in George and the Cape Town representative operates from his home. The business offers web design, social media management and setup, website maintenance and management, e-commerce, branding, Google AdWords PPC, SEO and e-newsletters.
How are the clients attracted to the business?
By word of mouth and media advertising.
Is the business VAT Registered?
What VAT documentation is on file?
Are there up-to-date Management Accounts available?
What percentage of the business is cash/credit?
Payments are made by EFT to the business
How could the profitability of the business be improved?
Regular marketing initiatives will impact positively on the business.
What is the total staff complement?
The business currently employs 3 permanent employees that have an office in George, and another permanent staff member who works remotely in Cape Town. The owner goes visits the office periodically but normally at least once per week to touch base.
How involved is the Owner in running the business?
On a daily basis.
When does the current lease end?
Lease on a year by year basis.
What are the trading hours?
Normal office hours
Is a copy of the lease available?
What are the main assets of the business?
Assets included in the sale are the current computer equipment and office furnishings.
Are they presently insured?
Long established with an extremely good reputation in the industry Loyal clientele Good standing with government organisations that contributes significantly to the turnover Pre-existing central work that results guaranteed turnover annually
There are no apparent weaknesses for a new Owner who is prepared to maintain the current standards set or method of operation
More consistent advertising would result in solid growth opportunities
No obvious threats exist.
What is the reason for the sale?
The Owner is looking to emigrate as he has a young family and sees better opportunities elsewhere.
Why is this a good business?
This is an easy to manage business by an experienced operator which does not require the Owner to be present in the office daily. It will suit somebody who knows and understands the industry and works well within the market place Could be a very pleasant and lucrative work from home business for the correct Buyer.
What is the price plus stock and the net profit?
The asking price is R1,79 Mill and the profit is in the region of R65,000 per month. No stock
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