How does the business operate on a daily basis?
There is an office / showroom in the city of Cape Town for clients to view products and the website is used to generate leads.
How are the clients attracted to the business?
Price and Quality.
Premium goods are supplied at 50% less than traditional jewelry stores.
What Advertising/Marketing is carried out?
What competition exists?
There are 3 or 4 real competitors in the market throughout South Africa.
What are the seasonal trends?
The peak season is from September - April.
May - August is consistent but less busy.