How does the business operate on a daily basis?
In the morning/afternoon, the owner opens/closes the office/shop, checking refreshment stocks, tickets, group bookings, parties etc. The course assistant checks & cleans the course, as well as, setting up the jumping castles, water balls & paddle boats.He will also man the course if need be during the day which he often does on quieter mid-week days.
Potential clients are engaged in a positive manner to encourage as much expenditure as possible at this amenity within the Park, as well as, to ensure their return at a later stage. The owner liaises with the Park co-ordinator & other amenities to assess whether any in-coming groups/ theme nights might be accessed/shared.
How are the clients attracted to the business?
By this business: Word of mouth, flyers, signage & promoting school group visits, as well as, the R3 000pm social marketing person handling facebook & instagram
By the Park : Word of mouth, website, facebook, signage, theme days/nights, advertising
By other amenities within the Park that act as feeders or by default share their clientele with the Putt Putt Course
Other amenities have shown growth of some 20% a year - which should be applicable to the Putt Putt Course as it moves into it's second year of operation.
What competition exists?
No other Putt Putt Course is in the area, but clientele may spend their money on other activities within the Park, but generally the Park draws a huge array of clientele that spend their money across all the amenities - similar to how a large Mall would operate/succeed.
What are the seasonal trends?
Holidays, weekends & theme days/nights are the busiest