How does the business operate on a daily basis?
Various courses exists and as requests from potential students are made to study, the owners spend time to understand what the student actually wants and from there, guide them into the correct study direction.
Group training also exist and they have a few larger corporate clients who keep on using their programs to train staff, students etc.
Courses start at specific time intervals and as such, students then slot into those programs.
Training are mostly in the mornings.
How are the clients attracted to the business?
Clients are attracted through advertising in newspapers when needed, their website, online advertising and social media but mostly word of mouth now leads to them constantly having new students.
The Business is at a level though where new ownership, marketing and creativity can be used to grow the business.
Does the business have any contract work?
Yes, they do training for a few organizations on a regular basis. However - these are not contracts but rather regular work because of the relationships that is in place, flexibility of the training programs and price.
What competition exists?
There are various other training colleges in Cape Town.
What are the seasonal trends?
Usually beginning of the year is busier as students want to start their studies.