How does the business operate on a daily basis?
The owner will open/close the shop during the 5 days of the week that he works, while two assistants work together over the other 2 days, & will open/close the shop. The owner sources stock (new, 2nd-hand & antiques), that he believes will be attractive to the Centre's clientele & give him the required mark-up.
How are the clients attracted to the business?
Prominent position within the Centre, with huge corner windows & nicely displayed products in the large/open store.
What Advertising/Marketing is carried out?
Leaflets, although the long standing reputation, word-of-mouth & foot-traffic is the main source of business.
What competition exists?
No-one else in the Centre close proximity has the array & depth of similar products
What are the seasonal trends?
Holidays are the higher income months