How does the business operate on a daily basis?
New or existing clients make appointments for haircuts, styling or coloring treatment. Walk in customers are accommodated if possible.
Clients can make enquiries via telephone/e-mail or their website/facebook pages
How are the clients attracted to the business?
Generally word of mouth or referrals.
The hair salon also has it's own website & Facebook pagem which it uses to market.
What Advertising/Marketing is carried out?
Facebook & Website
General mall advertising
Does the business have any contract work?
No, but does have loyal regular customer network.
What competition exists?
Lots of current hair salons in the area, but generally only 4 or 5 in the entire city compete with their level of service, range of products and professional pampering offered by this business...
What are the seasonal trends?
Fairly consistent throughout the year, but November & December are definitely the busiest months for Sales.