Fully describe the business's activities?
This educational business, aims to help learners reach their full academic potential by equipping them with the most effective (researched) study methods focusing on whole brain development (utilizing the left and the right brain during learning) The owner sources new business, does presentations to schools etc. She then either teaches / presents the classes herself or outsources this to a fully equipped trainer within the group.
How long has the business been established?
The Business was established in 2011 and the owner started this Franchise in 2014
How does the business operate on a daily basis?
Becoming a franchisee, allows to the freedom to run your own business. The Franchisee is responsible for the healthy management, development and growth of product and the business within its area. The area to be discussed during a Due Diligence. This happens whereby the owner / marketer, will approach schools, collecting the leads, making of appointments with parents, evaluating, enrolling and training the children.
How are the clients attracted to the business?
The Franchisor provides a Skills Development Course for primary and secondary school learners to improve their confidence and grades by teaching them to use the most effective study methods. This will benefit the learner and school by improving their pass rate. The course prepares learners for tertiary education and ultimately the working environment.
What Advertising/Marketing is carried out?
Learners complete a learning skill profile at their school, which indicates certain strong and weak areas. This form becomes the lead from which educational advisors would work from to get in contact with parents. Word of mouth and referrals also assists with the enrollment of learners.
What competition exists?
As this is in the educational sector, there naturally will be other small businesses aiming to assist learners academically. The product however proves to be most effective and all-encompassing of the vital skills needed to succeed academically.
What are the seasonal trends?
Great interest is shown in the beginning of the year and once school reports have been handed out on a quarterly basis.
Are there up-to-date Management Accounts available?
This is a small, work from home business that needs a new owner. The income and expenses has been noted as part of the owners personal income. Sufficient reports and financial information exists to show the profitability.
What percentage of the business is cash/credit?
The business has a cash component as well as a Debit Order ( recurring income ) model. The Franchisor manages the Debit Orders on behalf of the Franchisees.
How could the profitability of the business be improved?
- Build a recurring monthly income by debit order enrollment contracts - Supplement with cash contracts. - Active involvement of owner (hands-on approach)
Is Seller finance available and for what amount?
Possibly for the correct buyer.
What is the total staff complement?
Mostly the owner. There is a marketer that also provides leads and then if needed, the group training can be outsourced.
How involved is the Owner in running the business?
This is up to the owner. The current owner works in the Corporate Psychology industry and is managing this business on the side. Ideally the owner is actively involved and hands on.
â¢ The training model and products have been approved by the Western Cape Education Department following a Pilot Program. The program focused on grade six learners from 8 different schools â¢ Product has proved to be effective. Results can be seen in school reports. â¢ Every parent wants their child to reach their full potential. There is a natural willingness to buy in by parents. â¢ The market aims for both the high end and middle class students as all parents want their children to do better at school The business has great reputation in the area.
The owner is not focusing on the business.
- This business needs a hands on owner who also loves marketing and involvement in schools. - Networking with the Educational advisors in different areas to promote the product â they are paid according to an incentive structure. - Huge opportunity as this particular region has enormous potential. (There are 128 schools in the region) - As per socio economic status of families, many clients will be cash based whilst a large amount of clients would also enroll on debit order structure.
What is the reason for the sale?
As mentioned, the ownerâs main occupation is in the psychology industry. This is her main focus. She also recently had a baby and decided to sell so that precious time can be spent with her family.
Why is this a good business?
This is an excellent business as not only will parents always strive to help their children succeed in life by buying in on reputable products (financial gain for business) but seeing learners actually develop and achieving their goals proves to be rewarding and makes it all worthwhile.
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Annual Turnover Amount between R 500 thousand and R 6 million