How does the business operate on a daily basis?
Becoming a franchisee, allows to the freedom to run your own business. The Franchisee is responsible for the healthy management, development and growth of product and the business within its area. The area to be discussed during a Due Diligence.
This happens whereby the owner / marketer, will approach schools, collecting the leads, making of appointments with parents, evaluating, enrolling and training the children.
How are the clients attracted to the business?
The Franchisor provides a Skills Development Course for primary and secondary school learners to improve their confidence and grades by teaching them to use the most effective study methods. This will benefit the learner and school by improving their pass rate. The course prepares learners for tertiary education and ultimately the working environment.
What Advertising/Marketing is carried out?
Learners complete a learning skill profile at their school, which indicates certain strong and weak areas. This form becomes the lead from which educational advisors would work from to get in contact with parents.
Word of mouth and referrals also assists with the enrollment of learners.
What competition exists?
As this is in the educational sector, there naturally will be other small businesses aiming to assist learners academically.
The product however proves to be most effective and all-encompassing of the vital skills needed to succeed academically.
What are the seasonal trends?
Great interest is shown in the beginning of the year and once school reports have been handed out on a quarterly basis.