How does the business operate on a daily basis?
The owner has a very loyal a skilled team working with her. Some have been with the business for more than 15 years and all of them know what their role and responsibility is.
There are 2 employees handling all client requests and assisting with the sales process.
How are the clients attracted to the business?
The business is well-known in the industry for doing high quality framing and attracted a lot of regular clients and new clients are usually referrals.
What Advertising/Marketing is carried out?
The owners currently do not have a proactive marketing strategy. They have a website for online marketing and they will do some advertising and marketing in the surrounding schools and churches.
Does the business have any contract work?
What competition exists?
There are about 2 smaller framing businesses in the area.
The owner does not see these businesses as competition as they are very small and owner run and can not handle major projects or "rush" work.
What are the seasonal trends?
The business income are very stable and the only seasonal trend which can be picked up from the figures are in December when the business closes for the holidays.
The business is usually closed for about 3 weeks.