How does the business operate on a daily basis?
The Owner manages the administrative and general management aspects of this business, and is supported by a well trained, long serving team of designers and manufacturers.
The Owner also handles the quotations and each staff member operates within their area of expertise.
How are the clients attracted to the business?
The customer base is generally made up of long standing clients, and use only this business for their work.
Much of the work is made up by repeat customers and new business is predominately by word of mouth.
What Advertising/Marketing is carried out?
There is limited advertising necessary as much of the work is repeat work for the customer.
Some social media and school sponsorships have been done.
Does the business have any contract work?
The business has a set client base some of whom are large businesses and they offer repeat work; although as with many businesses in the region, signed contracts are not in place but negotiation with hand shakes are the order of the day.
What competition exists?
There are a few major role players in this town, and they each have their own share of customers who generally remain loyal to the business of their choice.
This business is also able to offer a further facility that they have the equipment for, but have not really exploited the potential or marketed this significantly as yet.
What are the seasonal trends?
As with many businesses in this region, April, May and June are most quiet, but October, November and December are extremely busy, and the business trades until the 23rd December and re-opens at the same time as the schools in January.