How does the business operate on a daily basis?
1. check on the days bookings - venues, trainers, clients
2. prepare for the following days courses, as above but including course material & client documentation
3. contact existing & potential clients discussing needs, courses & personalised solutions
4. check on emails, website, course restructuring & materials, certifications, receipts, payments
How are the clients attracted to the business?
existing clients, word-of-mouth, website, google ad words
What Advertising/Marketing is carried out?
The Co has a good website & spends on google ads - which seems to be working well.
Does the business have any contract work?
No but a lot of continual work from existing clients.
BEE access to the Corporate market will allow for contract work
What competition exists?
There are a few very large training organisations i.e Damelin, Boston College & Varsity College who concentrate on open classes & long duration courses for the masses, however in the niche of onsite Corporate, that is at the at clientâs office &/or convention venues, then this Co. is probably in the top 5 Nationally. In general, the training is mostly private & customised for the business/corporate client.
What are the seasonal trends?
Turnover: Apr-Nov are highest with Dec/Jan the lowest
Private & Business Individuals = 15% at some R2 500 per course
Businesses = 45% spending below R20 000 pa ; 35% between R20 000 to R50 000 pa; 5% spending R50 000 pa & over
A BEE investor would add to the above, the Huge Corporate Market, which should add incrementally to the existing growing turnovers of this Co.