How does the business operate on a daily basis?
The owner has a member of staff who opens and closes the business daily. The owner focuses on orders, invoicing and cashing up daily. Flowers are purchased from the Johannesburg Flower Market with accessories being bought from a local supplier.
How are the clients attracted to the business?
The business is well established and has a good number of repeat clientele. The business is also situated in a very upmarket Shopping Mall which caterers for a large affluent residential area.
What Advertising/Marketing is carried out?
Facebook and Instagram is used fairly extensively. The Shopping Centre also has monthly advertising campaigns which the owner participates in.
Does the business have any contract work?
None but they do supply many offices in the area on a monthly basis.
What competition exists?
None in the immediate area.
What are the seasonal trends?
Sales for the month of December does scale down due to the closure of many businesses during this time.