How does the business operate on a daily basis?
The business representative visits the regular niche clientele. The focus is on selected corporates and businesses that use quality welding accessories. The welding industry is important and therefore essential to use quality products . The Agency/ Supplier sends referrals to the business of clients requiring the niche product in the area.
How are the clients attracted to the business?
Word of mouth
Regular clients in the engineering field.
What Advertising/Marketing is carried out?
None at this stage . The Owner is comfortable with his current customer base .
The opportunity exists for the Purchaser to advertise and expand the business into new heights
Does the business have any contract work?
We shall refer to "supply agreements" with mines , steel manufacturing companies & engineering companies. Diverse client supply base factories , mines & agriculture. The business is listed on major vendor lists due to niche product sold.
What competition exists?
A minority due to Niche product. The competitors focus on cheaper welding consumables & lack good customer care.
What are the seasonal trends?
The business is consistently growing with several peaks reached during certain months in the year. The business closes in December due to suppliers and certain customers closing for the vacation. The business is pro active in purchasing stock and leaving consignment stock with trusted customers.