How does the business operate on a daily basis?
The owner is involved in putting the day to day operations of the factory out.
He would quote the clients directly or orders would come in directly from vehicle dealers throughout South Africa and even into Namibia.
A deposit is requested and the manufacturing commences. Upon final payment, the product either gets fitted OR couriered to the customer.
How are the clients attracted to the business?
Website, word of mouth, car dealers.
The quality of the products, to the highest standard, coupled with correct pricing, draws clients.
What Advertising/Marketing is carried out?
Advertising in the car magazines as well as industry specific magazines.
The business has an active up to date website and strong google add campaign.
What competition exists?
2 other manufacturers in the area.