How does the business operate on a daily basis?
They do daily lunch runs at office parks within Johannesburg, they have set menu's for each day and the owner has a team of two grillers assisting with the daily sales and food preparation.
The owner is more involved in the prepping of food and overall management of the business.
There is huge potential for the business to operate over weekends at events, social gatherings, festivals and more.
How are the clients attracted to the business?
Very modern look and feel to the food truck as well as a unique food experience.
Doing lunch runs at nearby office parks is the ideal way to attract more clients.
What Advertising/Marketing is carried out?
The business has a website and Facebook page. The food truck has also been branded in order to attract attention to it.
What competition exists?
General Take-away businesses and other food trucks.