How does the business operate on a daily basis?
The business is staff run with owner oversight
How are the clients attracted to the business?
The shop is on the school premises
What Advertising/Marketing is carried out?
Placement of an advert in the school diary
In October and November a 15% discount is offered to new scholars (i.e. grade 8)
Does the business have any contract work?
No, but the shop has a contract with the school to operate on the premises as well as being the sole supplier of sports uniforms
What competition exists?
On the school uniform side their are various competitors such as Pep, Ackermans, Woolworths, etc. especially for the normal Grey and White boys clothes.
What are the seasonal trends?
Depending on the season it will be Summer Uniforms and Sports clothing or Winter Uniforms and Sports Clothing