Fully describe the business's activities?
This business can be run from home and can be run by one person. It is a monthly publication which advertises for sale items. The publication sells further advertising space to businesses who are in similar industries. In addition to the printed magazine, this business publishes an e-zine on their website. This is a magazine offered free to the public and is a complete information package for the Namibian market.
How long has the business been established?
This business was opened by the current owner in 2006.
How does the business operate on a daily basis?
Advertisements are sold on a once off basis up to an annual contract basis. Basic designs and publications are completed in-house and each edition is subcontracted out for printing and distribution. The business works in weekly cycles being advertising sales in week 1 and 2 of each month. Designs and layout together with confirmation of space from clients is booked in the 3rd week. Production takes place in week 4 and while the magazine is being printed the e-zine is also finalized. Towards month end, invoices and statements are sent out together with social media advertising.
How are the clients attracted to the business?
Clients need to advertise their products and this is their main platform to advertise by magazine, website, e-zine and social media all offered free to the public. Readers use the magazine and its other platforms to search for these items on the market. Businesses advertise their products and services as the readers suit the right profile and LSM.
What Advertising/Marketing is carried out?
This publication is distributed in Namibia and therefore the product markets itself.
Does the business have any contract work?
Advertising contracts are in place from one month up to one year of advertising.
What are the seasonal trends?
No seasonal trends, except for mid December to mid January where many businesses close down.
Is the business VAT Registered?
Yes, this business is VAT registered
What VAT documentation is on file?
All VAT submissions are available to approved buyers during due diligence stage.
Are there up-to-date Management Accounts available?
Yes, there are up-to-date management accounts available.
What Balance Sheet and Income Statements are available?
All Balance Sheet and Income Statements are available to approved buyers during due diligence stage.
What percentage of the business is cash/credit?
All cash with some clients who pay after 30 days.
How could the profitability of the business be improved?
One can focus on further online development such as an application. Advertising sales can be increased.
Is Seller finance available and for what amount?
No Seller finance is available.
What is the total staff complement?
There are a total of 2 people running this business currently.
Give a breakdown of staff/ functions/ length of service?
The owner and her husband run this business together. They have had the business for 12 years.
When does the current lease end?
This business is currently run from the owners house.
What are the trading hours?
This business runs Monday to Friday with trading hours from 08h00 â 17h00
What is the square meters of the business?
This business uses approximately 50 m2 in the owners home.
What are the main assets of the business?
The main assets of the business is a computer and software programmes.
How have they been valued ?
All assets are calculated at business value: between replacement value and new value, depending on the conditions and repairs required.
Which assets are on lease/HP and with whom?
No assets are on lease/HP.
This business has a good name with its clients and is a well-known stylish magazine. It has excellent profitability and turnover.
This magazine is only distributed in Namibia, in parts of Windhoek and partially at the coast . One can start looking at distribution in neighboring countries.
Online presence can be expanded substantially and one can also look at having a user friendly application created.
This business currently uses commercial printers and doesn't have enough control of the printing process and price. Online advertising is cheaper than printed advertising.
What is the reason for the sale?
The owner has decided to direct her energies into an alternative line.
Why is this a good business?
This business is flexible and perfect for a person who wants to work from home. It generates an excellent income.
What is the price plus stock and the net profit?
The selling price is N$1,760,000 and it generates a net monthly profit of over N$ 84,000.
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