Fully describe the business's activities?
The sale and installation of pre-moulded fibre glass pools
How long has the business been established?
How long has the owner had the business?
Current owner bought the business 3 years ago.
How does the business operate on a daily basis?
Clients are attracted to the business by word of mouth, advertising and the website. The owner would receive the inquiry and after filtering the client, would go out to site to quote. The installation teams would then install the swimming pool and the owner would do some site visits and eventually "hand over" the pool.
What competition exists?
Although there are other pool installation companies in Cape Town, the unique element to this business is that they virtually have not monthly overheads. This business has such a strong referral base and name in the market, that it even through the drought, still made a profit.
What are the seasonal trends?
Busy season is from Late August â March then it slows down during winter.
Is the business VAT Registered?
Are there up-to-date Management Accounts available?
How could the profitability of the business be improved?
Work wider into further areas around Cape Town. Employ an admin person to allow the owner to deal more with clients, directly. Take on more pools ( the owner currently controls the amount of work as he struggled to deal with the business in 2016 when it did do exceptionally well.
What is the total staff complement?
Only the owner. All the "employees" are subcontractors. Only work when there is work available.
Give a breakdown of staff/ functions/ length of service?
3 installation teams available.
How involved is the Owner in running the business?
Fully but mainly with client interaction, quotations, site visits etc. Not involved with the actual installations
When does the current lease end?
Work from home office
What are the main assets of the business?
The business uses a H100 but this is excluded in the sale. The main assets are the relationships with the installers - all excellent at their craft.
Low risk - no fixed overheads Been in business since 2007 with a solid referral client base. Survived the drought !
All new sales and quotations must go through the owner. He has some restraints on his time. Can go a little quiet in the winter and be affected by rain / droughts.
Expansion â throughout Western Cape or diversify into maintenance. Employ sales reps. Open a pool shop for parts, spares and chemicals.
Supplier of pool shells â if the quality goes below standard a new supplier must be found. However this is not an issue with the standard of shells they use at the moment and have been using !
What is the reason for the sale?
The owner bought the business and wanted to grow it. However - he got a second child and his business involvement in his other business, limits him from really taking this business to the next level. Low risk - subcontracting only thus low fixed expenses
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Annual Turnover Amount between R 500 thousand and R 6 million