Fully describe the business's activities?
The business started out with a focus on Body Composition Assessments, and later developed into importing and manufacturing fitness products
How long has the business been established?
The business was established in 2005
How long has the owner had the business?
The owner has been running the business from inception for 14 years.
What steps are in place to solve 'load shedding' problems?
The business owns 2 generators and forms part of the assets
How does the business operate on a daily basis?
The Company has well established business processes and utilises operational manuals and automated systems to ensure smooth day to day operations.
How are the clients attracted to the business?
The Company has established a very aggressive online marketing presence through its website and social media, this has resulted in a strong well known brand in the industry.
What Advertising/Marketing is carried out?
Google add campaigns Email campaigns Branded vehicles Social media presence
What are the seasonal trends?
School sports seasons- Very busy School Holidays - Less Busy
Is the business VAT Registered?
What VAT documentation is on file?
Are there up-to-date Management Accounts available?
Management Accounts are up to date
What Balance Sheet and Income Statements are available?
Asset Register and up to date Management Accounts
How could the profitability of the business be improved?
Increased Marketing efforts Increased focus on R&D
What is the total staff complement?
Do any have management potential?
How involved is the Owner in running the business?
When does the current lease end?
Lease expires in 5 years
Is there an option of renewal & what period?
Yes for 5 years
What is the annual escalation %?
What are the trading hours?
Monday- Friday 8:00-16:00
What is the square meters of the business?
1100 square meters
Who is the Owner/Landlord?
Is a copy of the lease available?
What are the main assets of the business?
Manufacturing Equipment Printing Equipment Office Equipment Motor vehicles
What is their overall condition?
Do any require repairing?
Are they presently insured?
Highly Price Competitive with high quality products Able to offer customer branded products Well managed with automated systems
Limited Marketing outside of online marketing Not Fully leveraging differentiators
Increased marketing efforts Children division expansion R&D development
Low cost opposition Exchange rates
What is the reason for the sale?
Why is this a good business?
The business has build a strong brand in its industry together with professional systems to run the business effectively.
What is the price plus stock and the net profit?
R4,000,000 including stock net profit R1,671,000 per annum
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