Fully describe the business's activities?
Publishing business with print media and digital media platforms. Revenue generated by advertising sales.
How long has the business been established?
How long has the owner had the business?
The owner has been involved in the business for 3 years .
How does the business operate on a daily basis?
The business sells advertising space on all its platforms to local and national businesses.
How are the clients attracted to the business?
Sales are generated through direct sales reps, e-mail marketing, website enquiries and social media advertising. The business has a large database of potential clients
Does the business have any contract work?
The majority of bookings are made on contract from 3 months to 12 months
What competition exists?
There is competition from other similar businesses in the sector however the business is targeted at a very niche sector and is well known for this.
What are the seasonal trends?
The business tends to be busier in the second half of the year but there is opportunity throughout the year.
Is the business VAT Registered?
What VAT documentation is on file?
Last 12 months returns.
Are there up-to-date Management Accounts available?
Yes 2018 and 2019 Management Accounts available .
What Balance Sheet and Income Statements are available?
AFS 2017 and 2018 â Draft AFS 2019
What percentage of the business is cash/credit?
The business is by invoice and bank transfer/debit order payments. The terms are payment in advance unless payment terms are agreed for larger businesses.
How could the profitability of the business be improved?
Grow advertising revenue, in particular digital revenue. Increase spend by larger brands.
What is the total staff complement?
6 employed 1 contractor
Give a breakdown of staff/ functions/ length of service?
Editorial staff 5 years Sales Rep 10 years Sales Rep 2 years Accounts 8 years Admin 5 years Distribution 3 years Designer - contractor
Do any receive special perks or incentives?
Sales Reps earn commission, all other bonuses are discretionary.
Do any have management potential?
How involved is the Owner in running the business?
Fully involved in day to day activities .
What are the trading hours?
Monday to Friday 8am to 4pm
Do you require a licence?
What are the main assets of the business?
A comprehensive Asset List is on file .
Are any items not included in the sale?
Vehicle not included .
What is their overall condition?
Do any require repairing?
None require repairing .
How have they been valued ?
Book value .
Are they presently insured?
Excellent name, well known and respected. Excellent and busy website. Large and growing Social media following.
More activity required on the sales side, sales reps have not been managed well for performance. More sales reps would boost sales.
To expand into new geographic areas, franchising opportunity, expand digital offerings, win more business from larger corporates.
Changes in economies .
What is the reason for the sale?
Owner moving abroad.
Why is this a good business?
Very well established brand, good reputation and much loved by followers. Excellent growth in digital following can be capitalised on and business is able to be franchised or expanded into new areas.
What is the price plus stock and the profit?
R1 350 000.00 (no stock ) with a cash flow Net profit of R629545
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