Fully describe the business's activities?
A marketing and branding enterprise. Providing top quality, professional, one stop, designing, printing, signage and corporate clothing. Focus is on professionalism with highest quality designers and applicators. The business is well situated with good visibility, good security and easy access in a modern building in the industrial area.
How long has the business been established?
The current owner foundered this business and developed it into the cutting edge, profitable business that it now is. Owner established the business in 2002
How long has the owner had the business?
How does the business operate on a daily basis?
The owner is a very hands on and over the years has trained and put staff in place that can run the business. Sales staff are trained to interpret the clients exact needs and instruct designers. Approved design is then sent to production and finally to applicators where necessary. Focus is on quality and deadlines. Importantly, this business is on the vendor data bases of over 20 corporate customers.
How are the clients attracted to the business?
The professional atmosphere, quality of work and service excellence are the main areas why clients are attracted to this business. Vast product range, service delivery and getting it right the first time is what makes this business stand out from the rest.
What Advertising/Marketing is carried out?
The business is situated on a busy arterial road in the industrial are with good visibility. Being in the marketing and branding business, has developed its own very solid marketing campaign and has a very well designed web site. With strong relations intact with major entities and clients in the area, a reputation for prompt service and high quality have set this business up as a market leader.
Does the business have any contract work?
The owner has extensively marketed the business over the years and cemented solid contracts with major entities. i.e. RBM, Tronox, City of Umhlathuzi, Foskor, Mondi, RBIDZ, Sasol and more....
What competition exists?
There is competition in the area, none of the competition reflects the professional image and produces the quality that this business has to offer.
What are the seasonal trends?
There are no seasonal fluctuations and business has grown with a very constant trend through out the years.
Is the business VAT Registered?
Yes. VAT documentation with the Accountant.
What VAT documentation is on file?
Yes. VAT documentation with the Accountant.
Are there up-to-date Management Accounts available?
Management accounts can be disclosed to qualified buyers.
What Balance Sheet and Income Statements are available?
All pending with the accountant
What percentage of the business is cash/credit?
Cash - 20% Credit Card - 20% Accounts -50% EFT - 10%
What is the age analysis of the debtors book?
30 Days Book
How could the profitability of the business be improved?
To place more reps on the road to service the existing clients and to call on potential new clients
Is Seller finance available and for what amount?
Yes Seller will consider a small percentage
What is the total staff complement?
Give a breakdown of staff/ functions/ length of service?
1 Owner, 1 Manager, 1 Production Co Ordinator, 1 Accounts Manager, 1 Receptionist, 2 Designers, 1 Workshop Manager and the rest will be general workers and laborers
Do any receive special perks or incentives?
Special perks are based on performance and bonuses every year
Are they on contract?
Yes all staff is permanently employed
Do any have management potential?
Yes management positions are already in place, very effective staff in place
How involved is the Owner in running the business?
The owner prefers to be personally involved in the operation of his business, which has been the main reason for its success. However due to his involvement in new business interests, he has not been able to manage the business as he would prefer but has put in structures and staff responsibilities that is working and looking after the business. The owner spends about 30% of his time active within this business. The owner relocated in 2017
What are the trading hours?
7:30am to 16:30pm
Is a copy of the lease available?
Do you require a licence?
Are any items not included in the sale?
Only personal and sentimental items. As per assets list that will be attached to Sale Agreement
What is their overall condition?
The owner is very meticulous and thus ensures that all equipment and machinery are constantly kept in excellent repair.
Do any require repairing?
Regular maintenance and servicing of equipment will ensure extended lifespan with repair costs kept to a minimum.
Which assets are on lease/HP and with whom?
Yes, as per asset list
Will Seller settle or Buyer to take over?
Depends on the structure of the transaction, To be negotiated seller will settle
Are they presently insured?
All assets are insured
Strengths 1. Business is well established 2. Wide range of product offering 3. Quality and service excellence 4. Staff well trained and reliable 5. Well situated 6. Solid client base 7. Excellent location 8. Solid contracts in place with majors in the area
The owner has always believed to train and look after his staff well, and believes that the backbone of any business is your staff. Not having the correct staff could become a threat and weakness to this business. The owner relocated in 2017 and is not as involved in this business as previously
This business has had a very extreme growth period, more reps on the road to call on existing client and new clients will increase clientele and profits
No direct threats in this business
What is the reason for the sale?
The owner has another business venture and interest that consume most of his time.
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Annual Turnover Amount between R 500 thousand and R 6 million