Aldes Business Brokers

Summary

This well established Training Consultancy has a good national footprint and is also present in Brazil and Mauritius. They have consistently been recommended as providing the Best Ever Training Courses. As well as offering courses for corporates, team building etc. they offer leadership training courses for school learners of all ages. New Franchisees are required to continue the expansion of this organisation.

1. History Background

Fully describe the business's activities?

Edge Training Consultancy will answer training and development needs by offering world class training programmes. The aim of Edge Training is to effect meaningful change in individuals and organisations by inspiring, motivating, developing and empowering them to change not only their knowledge base and skills set, but also to positively alter their attitudes and behaviour. This is achieved in a highly practical, creative and sustainable manner.

What is the Franchise opportunity about?

Edge Training was founded in 2000 from a vision birthed by Dave Blakemore while he was employed as a Senior Trainer at one of South Africa?s leading financial institutions. From the very beginning a choice was made to specialise in Human Development Training. As a result of this focused approach Edge Training now sets the standard in Employee, Supervisory and Middle Management Development Training.

How many existing franchisees are there in the group and for how long have they been operating?

There are 12 existing agencies, the first started in 2002

In which provinces/ areas are the existing franchisees located in?

Edge Training Consultancy has an extensive national footprint of agencies throughout South Africa. They also have agencies in Brazil and Mauritius.

2. Present Market

How is income derived?

Income is derived from offering the following courses on Employee, Supervisory and Middle Management Development Training. They also offer specialised Leadership Development Program to School Learners of all ages.

What advertising and marketing is undertaken on a group basis and what is the individual franchisee expected to do?

Head Office operates a very busy and informative website and also does Social Media advertising keeping the public updated on new developments etc. Each Franchisee will also be responsible to advertise and market within their own region and to call on local businesses and schools.

11. Franchise Agreement Terms and Financials

How are Projected turnovers and profits calculated?

A detailed breakdown of projections are avaliable. The income statement has included the owners salary after deductions.

What is the Franchise joining Fee?

R60 000 excluding vat.

What is the monthly royalty, management and marketing fees? Are these fees based on turnover or a flat rate?

Royalties accrue on any corporate Teambuilding training undertaken. The royalty fee is 10% of total invoice amount. No royalties accrue on any schools training. All training manuals, materials, and the study skills book must be purchased from the Franchisor.

12. Asset and Stock Purchases

What assets are included in the purchase price?

Licence to operate under Agency name Training Local Web Page Design & Addition Stock

Is stock supplied with the initial franchise setup (if applicable?)

Yes the initial stock will be included in the purchase price to the value of R2 000. Stock consists of course material relative to corporate training etc.

Will stock purchases be solely from franchisor in the future or can the franchisee pruchase from other suppliers?

Stock is to be purchased solely from the Franchisor.

13. Management Services, Staff and Training

How many staff members are required to successfully operate the franchise?

Initially can be owner operated.

What training is provided for new franchisees and staff members? Is there a cost associated with this?

Training is included in the purchase price. initial training will take place for 1.5 days and will be done in 2 three quarter sessions.

What support and backup is offerred to the franchisee?

Backup and support is on offer at all times, as and when needed.

Does the franchise have to be owner operated?

Yes, this franchise will have to be owner operated in order to achieve optimum results.

14. Leases and Number of Franchises per Province

What premises are requires to operate the franchise?

Small offices will be required to operate from.

How many franchises will be allocated to each Area/ Province?

breakdown on file

15. Requirements to Purchase a Franchise

What skills and background is the franchisor looking for in a prospective franchisee?

A training background will be helpful.

Is there any industry regulations or licenses needed to operate the franchise?

Head office will take care of licences etc.

16. S.W.O.T Analysis of the Franchise Group

Strengths?

We are a Professionally Accredited Training Provider that will continually monitor National and International Training Trends to ensure relevance in all our courses. We keep our Courses short and intense to maximise memory retention and provide unique training tools that can be used back in the workplace. Our Gold Training Courses have been Accredited by the ETQA Committee of the Services Seta (Decision Number 1135)

Weaknesses?

None perceived

Opportunities?

To build upon your client base and become well known amongst local businesses and schools. To get work from local Government departments.

Threats?

Other similar businesses.

17. Purchase Price of the Franchise

What is the full purchase price of the franchise (incl VAT)?

Purchase price is R60 000 excluding VAT.

How many months working capital will the franchisee require?

It is ideal to have at least 3 to 6 months working capital.

When will a franchisee be able to start drawing profits from the franchise?

From the third month onwards

How much unencumbered cash is needed from prospective franchisee?

Full purchase price as well as working capital.