How does the business operate on a daily basis?
The owner is a very hands on and over the years has trained and put staff in place that can run the business.
Sales staff are trained to interpret the clients exact needs and instruct designers. Approved design is then sent to production and finally to applicators where necessary. Focus is on quality and deadlines. Importantly, this business is on the vendor data bases of over 20 corporate customers.
How are the clients attracted to the business?
The professional atmosphere, quality of work and service excellence are the main areas why clients are attracted to this business. Vast product range, service delivery and getting it right the first time is what makes this business stand out from the rest.
What Advertising/Marketing is carried out?
The business is situated on a busy arterial road in the industrial are with good visibility. Being in the marketing and branding business, has developed its own very solid marketing campaign and has a very well designed web site.
With strong relations intact with major entities and clients in the area, a reputation for prompt service and high quality have set this business up as a market leader.
Does the business have any contract work?
The owner has extensively marketed the business over the years and cemented solid contracts with major entities. i.e. RBM, Tronox, City of Umhlathuzi, Foskor, Mondi, RBIDZ, Sasol and more....
What competition exists?
There is competition in the area, none of the competition reflects the professional image and produces the quality that this business has to offer.
What are the seasonal trends?
There are no seasonal fluctuations and business has grown with a very constant trend through out the years.