How does the business operate on a daily basis?
Business is owner run and managed and the owner spends 90% of her day in the business generally.About once a week the owner goes fabric shopping, etc.
How are the clients attracted to the business?
By the original and unique dresses and the business does not compete with run of the mill competitors that all buy from the same wholesaler. The business makes use of its own factory to produce it's original designs. This also means there is no middle man diluting the profitability of the business.
What Advertising/Marketing is carried out?
Updated web site and the business primarily invests in online marketing such as Facebook, Instagram, Wedding Blogs and Style shoots where they collaborate with other industry supplier's.
Does the business have any contract work?
They have two boutiques (Mpumalanga and Western Cape) that they supply their locally manufactured dresses to on an ad hoc basis
What competition exists?
A variety of bridal boutiques, but generally offering the run of the mill product that doesn't compete well with this businesses offerings.
What are the seasonal trends?
High season is from September through April, however there is a significant change to winter weddings with the various venues pulling out all the stops to offer great winter wedding packages that are successfully drawing in the brides.