How does the business operate on a daily basis?
They provide business services such as printing, binding, copying and laminating, as well as act as a broker for courier services.
How are the clients attracted to the business?
Located in an upmarket shopping centre the store occupies a prime location in the main centre thoroughfare midway between two of the major anchor tenants.
What Advertising/Marketing is carried out?
The business is part of a well-known brand that advertises nationally. The centre management allow tenants 5 X A1 snapper frame posters a month to be displayed around the shopping centre. Similarly, they print A5 flyers on a periodic basis, which the centre distributes on their behalf at the entrance gate. Since they have their own design capability they do the design and set up themselves with logos supplied by the franchisor. For theme events such as Christmas/ Easter/ fathers day etc, the franchisor supplies them with poster artwork. The centre also maintains their own website on which the store can place banner adverts, and centre sponsored events on the centre facebook page. The business' online presence is maintained with a facebook page, and they have a web presence with Cape Business Online.
Does the business have any contract work?
No contract work per se, but they are conveniently located in the shopping centre and are the chosen supplier to other tenants and businesses in the surrounding area.
What competition exists?
There are two competitors in a nearby shopping mall, but due to easy access this store often attracts customers who need a quick 'in and out' option.
What are the seasonal trends?
In general the winter months are slow with sales picking up in September through to March ( late December and early January also slow down during the holidays) Courier services are particularly buoyant leading up to Christmas.