How does the business operate on a daily basis?
The owner is actively involved in the management of the business on a daily basis. She also works closely with the Franchisor to determine the new trends and clothing that will be stocked in the coming months.
There are two permanent sales staff working in the business. One lady has been employed as the manager to assist the owner when shes not there.
How are the clients attracted to the business?
The owner has a very active social media presence to advertise their products and specials.
The owner also hosts a monthly mall exhibition witch attracts a great deal of clients to the store. They also have a pensioners discount once a week.
What Advertising/Marketing is carried out?
The owner utilizes Facebook to advertise her business and new stock o specials. She also receives Assistance from the Franchisor in advertising and marketing the business.
What competition exists?
Normal competition in the centre exists. However, the regular chain stores are not competition to them due to the special and unique clothing pieces they sell.