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Annual turnover

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  • Mandate: 31999
  • Added: 04 Jul 2019
  • AFS
  • 129

Specialist Promotion and Event Agency

SA Countrywide, Cape Town
129
Mandate 31999
Added 04 Jul 2019
R 7,150,000* ZAR
Stock: R 200,000
Assets: R 1,673,975
R 338,359 ZAR
Pieter De Beer
(PRINCIPAL)
Aldes Atlantic
Western Cape, Cape Town
Western Cape, Cape Town
Summary

Brand Ambassadors and event planning

Specialist Promotion and Event Agency
SELLING PRICE AFS
R 7,150,000* ZAR
Stock: R200,000
Assets: R1,673,975
R 338,359 ZAR
Summary

Brand Ambassadors and event planning

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Fully describe the business's activities?
This well established business has been in existence for over 15 years ! Below the line marketing, directly to the end user with creative, fun and entertaining marketing activities, is the core of this business ! The owner has positioned himself "ontop" of the business and he has positioned himself well, to not be involved with actual events anymore. A strong and well trained staff component, strengthens the business and makes this business the ideal business for an owner, who understands that he needs to grow and expand, whilst back at the business, capable hands are catching the balls !

How long has the business been established?
16 years. Started in 2003

How long has the owner had the business?
16 years

How does the business operate on a daily basis?
Technology has been the directing force whereby the owner, developed an operational system and workflow procedure, to effectively manage and run campaigns. The owner currently, oversee workflow requirements and coordination

How are the clients attracted to the business?
One of the few Promotion agencies around that offer complete promotion and events solutions with a true National ability. Have been in the industry they have developed a great reputation and even better relationships. With added fully equipped online promotion solution program.

What Advertising/Marketing is carried out?
Constant advertising on all of the Social Media Platforms. Radio Ad’s . Sponsor Golf Days and Various events where branding is key, CRM client management and e mailers at least twice a month.

Does the business have any contract work?
Yes extensive with key account stake holders

What competition exists?
Regional competitors exist but very few with a national ability that can deliver multiple launches of brand across the country at the same time, hence why company has very key markets with national brands and blue chip clients.

What are the seasonal trends?
Sept – Dec peak Mid Jan – Mid May peak Mid May – Mid Aug are breakeven months (Winter) But this varies

Is the business VAT Registered?
Yes

What VAT documentation is on file?
All available on request

Are there up-to-date Management Accounts available?
Yes all periods

What Balance Sheet and Income Statements are available?
All

What percentage of the business is cash/credit?
Pre payments and facilities offered to certain qualified clients

What is the age analysis of the debtors book?
Current Debtors are updated daily and available at current 30/60/90 & 120 day where applicable

How could the profitability of the business be improved?
Should law change that ATL marketing on Alcohol is banned as per the Tobacco industry business would triple. Reduce permanent staffing total Move to smaller premises with lower Rentals Increase Clientele base

What is the total staff complement?
9 permanent staff and fluctuating contract staff on demand

Give a breakdown of staff/ functions/ length of service?
Complete list available on request

Do any receive special perks or incentives?
Cell phone and petrol allowances in course of business activities

Do any have management potential?
Yes

How involved is the Owner in running the business?
Daily but he has positioned himself in such a way, that the clients are not linked to him directly ! Account managers, deal with each client.

When does the current lease end?
The owner just bought a premises. This can be bought at an additional R 3,7mil However - the business can easily be moved to anywhere in the Cape area.

Is there an option of renewal & what period?
Yes- to be negotiated with seller

What are the trading hours?
09h00 - 16h00 and Flexi Hours contact dependent

Is a copy of the lease available?
Yes- to be negotiated with seller

What lease deposit and/or other surety is required?
Yes- to be negotiated with seller

What are the main assets of the business?
Exhibition Equipment Vehicles

Are any items not included in the sale?
Owners Private Vehicle

What is their overall condition?
Very Good

Do any require repairing?
None

How have they been valued ?
Book Value to Balance Sheet

Strengths?
Specialist BTL (Below the Line) marketing, activation and events agency, with National footprint and "blue chip" clientele base. Market leader in delivering a complete campaign solution with tablet run promotional mechanics for brand activation's.

Weaknesses?
BTL Marketing is considered more expense than direct advertising methods

Opportunities?
Tobacco industry when regulations change

Threats?
Cut backs on marketing spend form clientele base

What is the reason for the sale?
Owner is considering emigrating

Why is this a good business?
Highly integrated business with strong management and IT protocols in place. Long term contracts with household name brands as a preferred supplier for campaigns with high end results reporting on outcomes.

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FRANCHISE DETAILS

Aldes Atlantic

4 members
22 active mandates
Western Cape , Cape Town
13 Imperial Bank Terraces Tyger Waterfont
Cape Town
7441

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