How does the business operate on a daily basis?
Staff open the shop, prepare ingredients and operate with no input from the Owner. The business provides customers with combination dishes of Fish and Chips, Russian sausages and calamari.
All franchisees are required to complete a five-day training program that covers day-to-day operations, staffing, stock control, marketing, and management skills.
Franchisees are supported by an experienced team including a dedicated franchise manager who facilitates communication and operational requirements between the Franchisee and the Franchisor.
How are the clients attracted to the business?
The Store is strategically located outside a well known Franchise Supermarket and attracts walk by Customers.
The Brand was voted the number 1 take-away in the seafood category in the 2015 Sunday Times Top Brand Awards.
What Advertising/Marketing is carried out?
The Franchisor advertises in various media.
The Franchise is a growing brand with close to 200 stores in Southern Africa.
What competition exists?
There are other Food Stalls and Restaurants in the mall.